Forum marketing: cash to your pocket

The other day, while turning the pages of a marketing magazine, I came across an interesting term- forum marketing. Well, it is the new in-thing in the sphere of online marketing and can be a good means to earn some extra bucks, if you are willing to devote some extra time and effort. So let’s see what exactly this concept is.


It needs to be said that the concept of forum marketing is still a comparatively new term in India and is more prevalent in Europe and USA. However, given the opportunities it offers and the lucrative earnings, it does have the scope to become a major player in market economics in our country. With the increase in internet usability in India, online marketing has already become a popular buying and selling platform and within the next five years, the demand is expected to rise.


So what exactly is this term forum marketing? It is a unique way of marketing through which you can promote your goods and services among groups and online forums. In this age of social networking, it is a very handy tactic which enables you to reach your target audience by banking on the forums or networking groups. If you have a keen social networking sense, you can easily choose your suitable forum and start marketing and promoting there. However, do understand the terms and conditions first and then become a member of one.


If you are an internet hobbyist and love social networking, you can simultaneously earn good money by forum marketing. All you need to find is a good forum; some online marketing tricks and build passenger traffic. If you are good at these, extra money will come to your pocket- guaranteed.


For starters, the best way is to create a link to your promotional blog in the forum signature. This brings in more visitors and traffic, in turn to create prospective customers. People who read your blog in the forum can be interested in the subject and are most likely to click on the link. Another way is to make some directing promotional postings in the forum. However, it needs to be said in this regard that not all forums allow direct posts. As such, you have to pick and choose.


Through forums you can find and build business contacts and prospective customers and can even start a partnership at some point of time. As for marketing pros, they can discuss specialized issues to become a “guru” in the subject.


Whether you are a novice or an online marketing specialist, forum marketing can make you rich. Register in a proper forum of your choice and start posting today.

Internet marketing and its scope in India

 By Avishek Ganguly

Internet Marketing, also known as online marketing is one of the newest techniques of marketing that is being implemented by businesses worldwide. Be it global giants or start up firms, everyone is keen to understand this very new concept as it throws up new opportunities to woo the target audience and make them potential customers.


According to the great marketing guru, Philip Kotler, “We never thought that the Internet would become an advertising medium even a decade back. What has happened of course, it has become an advertising medium and a direct marketing tool and emails are a cheaper way to send messages to a lot of people if you have their names and it’s easy to get clicks measured. I think that any company that fails to prepare a good website for itself and utilize Google and Yahoo and the others to reach and influence target audience is making a huge mistake.” This very statement perhaps sums it all. Today it is one of the top priorities of almost all companies to have a good website which provides a platform to reach millions of people within a second. Such is the power of technology based marketing today!

To put it simply, internet marketing is a unique marketing concept where various forms of social networks and online communication channels like online articles, blogs, search engines, social networking sites and online ad programs are utilized to promote products or service to the worldwide audience. Internet marketing is not limited to a particular region. The target market is spread all over the world. A man sitting in Alaska can become a prospective customer for a shop in Ambala, that’s how online marketing works.

Coming to the Indian context: what’s the scope of internet marketing here? Says Dr Kotler, “I don’t think that you will have to wait long to see the Net economy pouring into India, especially in the city and business sectors. Its use, I believe, will increase at an increasing rate and leave behind those businesses who are not alert enough to realize its power to carry on business more efficiently”. With more than 40 million active users in the country, an internet marketing boom is not very far to happen. Top notch internet marketing giants like Bruce Clay Inc, are already all set to start business to tap the huge potential market.

With in the next few years, the possibility of internet marketing looks very bright in India. To the industrialists, the nation has become one of the most important global markets, and internet usage is increasing at a fast pace. This has provided an excellent platform for online promotion and marketing. Moreover, it is also set to become a good employment generator among the educated Indian youth.

To sum up in the words of Dr Kotler, India is a on a roll and internet marketing can be a great tool to accelerate her economic progress.