By Avishek Ganguly
Internet Marketing, also known as online marketing is one of the newest techniques of marketing that is being implemented by businesses worldwide. Be it global giants or start up firms, everyone is keen to understand this very new concept as it throws up new opportunities to woo the target audience and make them potential customers.
According to the great marketing guru, Philip Kotler, “We never thought that the Internet would become an advertising medium even a decade back. What has happened of course, it has become an advertising medium and a direct marketing tool and emails are a cheaper way to send messages to a lot of people if you have their names and it’s easy to get clicks measured. I think that any company that fails to prepare a good website for itself and utilize Google and Yahoo and the others to reach and influence target audience is making a huge mistake.” This very statement perhaps sums it all. Today it is one of the top priorities of almost all companies to have a good website which provides a platform to reach millions of people within a second. Such is the power of technology based marketing today!
To put it simply, internet marketing is a unique marketing concept where various forms of social networks and online communication channels like online articles, blogs, search engines, social networking sites and online ad programs are utilized to promote products or service to the worldwide audience. Internet marketing is not limited to a particular region. The target market is spread all over the world. A man sitting in Alaska can become a prospective customer for a shop in Ambala, that’s how online marketing works.
Coming to the Indian context: what’s the scope of internet marketing here? Says Dr Kotler, “I don’t think that you will have to wait long to see the Net economy pouring into India, especially in the city and business sectors. Its use, I believe, will increase at an increasing rate and leave behind those businesses who are not alert enough to realize its power to carry on business more efficiently”. With more than 40 million active users in the country, an internet marketing boom is not very far to happen. Top notch internet marketing giants like Bruce Clay Inc, are already all set to start business to tap the huge potential market.
With in the next few years, the possibility of internet marketing looks very bright in India. To the industrialists, the nation has become one of the most important global markets, and internet usage is increasing at a fast pace. This has provided an excellent platform for online promotion and marketing. Moreover, it is also set to become a good employment generator among the educated Indian youth.
To sum up in the words of Dr Kotler, India is a on a roll and internet marketing can be a great tool to accelerate her economic progress.
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